Privacy Policy

Last updated April 28th, 2006

INFINITI BLU TAKES YOUR PRIVACY SERIOUSLY. Please read the following to learn more about our privacy policy (“Privacy Policy”). This Privacy Policy applies to the use of the Sites (as defined below) by consumers and real estate professionals (real estate professionals including, without limitation, REALTORS ^®, homebuilders, lenders, remodelers, home service professionals and other non-consumer service professionals, shall be referred to as “Professionals”; Professionals and consumers shall be individually and collectively referred to as “you”) who are customers of INFINITI BLU. and its subsidiaries, affiliates and marketing allies (collectively, " INFINITI BLU ", "we", "us" and "our"). We use the Sites to provide you with information, resources, tools, products and services specific to the real estate industry and related markets, and to provide you with information about us and our advertisers, and our respective products and services. We use information that we collect from you to improve your experience in using the Sites and our various products and services, to aid in communications among INFINITI BLU , our advertisers and you, and to notify you of products, services and information that we think may be of interest to you. Please read on for more details concerning our privacy policy. We review this Privacy Policy on an annual basis and we welcome any suggestions you might have about additional ideas regarding our privacy policy at admin@infiniti-blu.com.

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The INFINITI BLU family of sites (individually and collectively, the "Site(s)"), including but not limited to INFINITI are committed to your privacy and security and want to provide you with the best possible online experience. To that end, we want you to understand what kinds of information we gather from you, how this information is used and safeguarded, and how you can control its use.

INFINITI BLU ^® Privacy Principles

To make this Privacy Policy easy to understand, we have built it around five simple privacy principles.

• Notice - You have a right to know what data is collected by INFINITI BLU at what part of the Sites and how in general it will be used.
• Choice - You have a right to choose (or choose not to) share information with us and our marketing allies, where it is reasonable to do so.
• Control of Your Information - You have a right to access, edit and review your personally identifiable information (information which may, on its own be directly traceable to you, such as your name, social security number, financial profile, or contact information) collected by us and stored on one or more of the Sites.
• Non-Use - You have a right to know how to contact us to ask that we no longer use your information to market to you, and to have us reasonably comply with your request.
• Security - You have a right to know what security measures we have implemented in order to protect your personally identifiable information.

What information is collected from me?

Information You Give Us: The kinds of information we collect from you will vary, depending on how you use the Sites and what information you may choose to provide through your correspondence with us (whether through email or otherwise). It's possible to browse most sections of the Sites without submitting any personally identifiable information (“Personal Information”) at all. However, if you choose to take advantage of some of our products and/or services, or to access certain of our tools or Site functionality, you may be asked to provide Personal Information such as a user name and password, your full name, email address, phone number, address, or, for certain financial products or services, your social security number and banking information, and for certain e-commerce transactions your credit card information. Certain Professionals may also be requested to provide your license or MLS ID#. Whenever we ask for Personal Information, we strive to provide a link to this Privacy Policy to help you understand how your Personal Information will be used before you decide whether to disclose it. You can choose not to provide us with certain Personal Information, but then you may not be able to fully take advantage of certain features of our Sites and we may not be able to provide you with certain requested information, products and/or services.

Automatic Collection of Information: Like many Web sites on the Internet, we automatically track certain information about you as you visit and use our Sites to help us to better understand how the Sites are being used and how we can enhance your overall experience on each Site and improve the information, Site functionality, products and services that we (and our advertisers and partners) provide to you. This information may include, for example, your computer’s Internet Protocol (“IP”) address, the URLs and Site pages you’ve visited, the number of times you visit each Site page, what downloads and/or search queries you have made, how long you spent on particular sections of each Site and on each Site generally, and your browser type. This automatically gathered data includes information provided through the use of "cookies" (which is described in more detail below).

As you visit the Sites, be aware that third parties may at times be able to gather information from and about you. For example, third party advertiser servers, companies that place advertisements on the Sites, our partners and affiliates, and other companies offering products or services through one or more of the Sites may use cookies to collect, store and use information about you and may collect information that you submit. INFINITI BLU affiliates, partners, service providers and other entities that have links on one or more of the Sites may also collect information about you when you visit their Web sites or otherwise communicate with them. Although we encourage such third parties to adopt and follow their own consumer privacy policies, we are not responsible for their collection and use of user information. The information practices of those Web sites linked to one or more of the Sites are not covered by this Privacy Policy. You should refer to the privacy policies and statements of other Web sites or contact the respective Webmasters of those Web sites to obtain information regarding their information collection, use and disclosure policies.

How is my information used and shared?

The use of your information depends on the context in which it is collected. Therefore, pay special attention to the categories below that relate to the features of the Sites that you wish to utilize. We may share the Personal Information we collect from you only with your consent or under the following circumstances:

• INFINITI BLU affiliates and partners. We work closely with our affiliates with whom we may share Personal Information. In addition, we may share Personal Information with our partners and service providers.
• Service Providers. We may use other companies and individuals to perform supporting functions for the various tools, functionality, products and services offered through our Site on our behalf. These service providers will not be permitted to use the information collected from you for any other purpose other than performing the support functions for INFINITI BLU and/or offering additional services, promotions or other offers to you. For example, from time to time, we may use a third-party advertising company to serve ads when you visit our Web site. Such company may use certain information (not including your name, address, email address or telephone number) about your visit to this Web site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique “cookie” on your browser. If you would like more information about this practice and to know your choices about not having this information used by this company, please click here.
• Protection of rights. We will release Personal Information if we believe that such action is appropriate to: (1) comply with legal process, (2) enforce the Terms of Use Agreement for the applicable Site, or (3) identify, contact or bring legal action against persons or entities who may be causing injury to us or a third party, or to otherwise protect the rights, property or personal safety of INFINITI BLU, its employees, other Site users or others.
• Asset transfers. We continue to develop our business and in doing so might choose to buy other businesses or assets. Personal Information is generally one of the transferred assets acquired in such purchases. Also, if we should choose to sell some or all of our assets, Personal Information, including the information collected from you through the Sites, could be included in the transferred assets. However, should any sale of an asset include your Personal Information we will notify you of the event and give you an opportunity to respond.
• Additional Functionality. We may link information collected from you through various means, including information collected automatically and through the use of cookies and purchase information, or other Personal Information you provide to help us (or our service providers and listing providers, partners or affiliates) offer content (including, without limitation, listing recommendations), advertisements, products and services that we believe will be of interest to you, pre-populate certain data-fields (to assist in your registration or subsequent use of the tools and/or services available on the Sites), and share such information among the Sites. In addition, we may share this information, in aggregate form, with our current and potential advertisers and service providers so they can present advertisements more effectively.
• Requested Information Exchange. If you have indicated that you want to be contacted by third parties, we may use the Personal Information we collect to select which names to provide to a particular third party in order to present you with products and services that we believe will be of interest to you, but we will not disclose this type of information, other than your contact information (information that provides a means of contacting you), to any such third party.
• Anonymous Data. In all other circumstances, INFINITI BLU may use certain anonymous data automatically gathered by our servers so that we can understand how to make the Sites more convenient and useful to our audience. This information may also be shared among the Sites and used for similar purposes. In addition, we may share this information, in aggregate form, with our current and potential advertisers, service providers and listing providers, partners, affiliates and/or marketing allies so they can try to present advertisements and content more effectively. We may also use aggregate information to share information with the public regarding products, services, content or tools that may of interest to them.

Registration Information: The Personal Information you provide when you become a registered user or customer of one of the Sites is used primarily to help us customize your online experience, increase the convenience of accessing new tools, products and services, and, if applicable, provide the products and/or services you purchase. This Personal Information may also be shared among the Sites to make your use of the Sites more convenient by, for example, limiting the number of times you have to register with us. Your email address serves as a unique identifier in our record system, and it is used together with your password to prevent unauthorized access to any information you choose to store on the Sites. The data you give us about your personal preferences and demographics (e.g., your age, ZIP code, occupation or the like) may be used to help us offer content, advertisements, products, and services that we believe will be of interest to you. In addition, we may share this information, in aggregate form, with our current and potential advertisers so that they can present advertisements more effectively. If you forget your password for any registered area of the Sites, we have an automated password recovery system, which can be accessed by clicking on the "Forgot Password?" link on the sign-in page. Customer Care does not have access to your password.

• Unless you specify that you'd prefer not to hear from us, we may also use the email address you provide at the time of registration to contact you for promotional or other purposes. You may have these communications terminated at any time by opting out through your member profile on the applicable Site. If you indicate that you're interested in hearing from other companies, we may also share your contact information with such companies for that purpose. We may have to contact you from time to time to inform you of changes to the Site(s), a change in this Privacy Policy or for other administrative purposes. These administrative emails will not contain any advertisements.
• Professionals, please note that we reserve the right to use your contact information to provide you with information about products or services that may be of interest to you. Information provided to us from your trade association is not shared with third parties. We also may offer a newsletter to keep you abreast of the products and services on the Sites or other professional products and services. Information such as your license number or personal financial information will not be shared with third parties except to complete a transaction or as a disclosure that is required pursuant to applicable law. Additionally, information provided by you for the purposes of offering your products and services to others via one or more of the Sites will be shared with others, including consumers accessing one or more of the Sites. To the extent such information is necessary to offer such products and services it will be posted on the applicable Site(s). This may include, without limitation, your full name, email address, license number, state of license, address, phone number, graphic images and any other data intended to help consumers identify or contact you and your products and services.

User-Requested Services: You may choose to request products or services of a more substantial or personal nature when using the Sites. For example, you may apply for a loan, request our help in locating a remodeling contractor, store your preferences for convenience in using the Sites or make an online purchase. The information you provide when seeking these services may be used in the following ways:

• For products and services provided by the Sites, the information you submit is used by us to provide the product or service you've requested. We may also share this information with subcontractors, but only to the extent necessary to fulfill your request or to facilitate your use of their services. In addition, we may use the contact information and non-financial order information you've supplied, such as your email address, as set out in the registration section, above. Also some tools on our site may contain tools that require you to submit information about yourself to the sales agent. The sales agent may only use your information for the purposes of responding to your request and providing services to you. If the service you request requires submission of financial information, such as a credit card number for an online purchase, rest assured that this financial information is used only for processing your payment, and, with respect to consumers, is not retained after completion of your order (we may, however, retain Professionals’ financial information as is necessary or expedient to maintain and service the account). We may, however, store your non-financial order information for accounting purposes and to help us understand your preferences better, so that we can offer you products or services in the future that you may find useful.
• For products and services offered to you jointly by us and a third party, your personal information may be shared with or independently gathered by the third party. In these situations, INFINITI BLU will only use your Personal Information as outlined in this Privacy Policy, but the third party may use the information in different ways. You can tell when a product or service is offered by a third party, because a page of the Sites will be "co-branded" and will display the third party's logo and/or name along with our own, or you will be linked to the third party's site to complete the transaction. Please be aware that each company we do business with has its own policies regarding the use and protection of your information that may differ from those outlined in this Privacy Policy. If you are concerned about how your Personal Information might be used or protected by a third party, we encourage you to become familiar with its privacy policy before using the service or requesting the product.
• From time to time, we may wish to use Personal Information you provide when requesting a product or service for purposes beyond those listed above. If this is the case, you will be notified of the additional use prior to your submitting the Personal Information, and you'll be given a chance to opt-out of that use or to not complete the request for the particular product or service.

User-Initiated Communication: From time to time, portions of the Sites may enable you to send email to us or to third parties and to participate in public bulletin boards and discussion groups (hosted by us or one or more of our service providers). All postings to public bulletin boards and discussion groups become our property. Whenever you choose to initiate these kinds of communication with us, or anyone else, you may expect to be contacted in return. Also, remember that our bulletin boards and discussion groups are open to the public, and therefore, your postings can be seen by anyone and are not protected by us or any other entity. Please use your own discretion when deciding what to post publicly and whom to contact. We reserve the right, in our sole discretion, to edit or delete inappropriate postings from our bulletin boards and discussion groups; provided, however, the reservation of this right shall not, under any circumstances, obligate us to conduct such editing or deletions.

Referrals: If you participate in any referral service we may offer:

• Consumers: we will use the information you submit to determine which of our participating professional(s) may be able to serve your needs. We may then forward your name, contact information and other responses contained on our sign-up form to the selected professional(s), who may then contact you using that information. Any information you provide also may be used by us in accordance with the uses set out in the registration section, above. In some cases we may store these communications to home professionals or other third parties, but solely for the purpose of assisting the professional in tracking their communications.
• Professionals: you may receive information from consumers seeking your products or services. This data may include, without limitation, the full name and other contact information of consumers as well as other responses. As protecting consumer privacy is important, we require that you treat data received from INFINITI BLU  consumers as if it was still on the Sites and in accord with this Privacy Policy. You may only use the information sent to you for the purposes of providing products and/or services to the consumer. We require that you otherwise not share, use or transmit this information to or with any third party without the consent of the consumer.

What choices do I have regarding the use of my information?

Reading this Privacy Policy should help you understand how any information you share with us might be used. If you feel concerned about any of these uses, you might elect not to participate in certain services, features or products that we offer. We will not collect Personal Information about you without your knowledge, so the decision whether or not to share this information is completely up to you.

How do I "opt-out"?

You also have the ability to terminate email correspondence (including, for Professionals, newsletter correspondence) from us at any time. You may be given the chance to opt-out of direct mailings when you disclose your email address to us. Further, all of our email correspondence contains an “Unsubscribe” link at the conclusion of the message. To opt-out, simply click the link, or, in the case of text messages, send an email to the “Unsubscribe” URL listed in the email, and you will be opted-out of future messages from that particular email service. To opt-out or request that we not use your Personal Information to market information to you, please email privacy@infiniti-blu.com with your request.

If you feel concerned about the cookies that are sent between our computers and yours, you may, through your Web browser, either choose to reject them automatically, or have your computer prompt you before accepting them. Generally, this is done by selecting the appropriate cookies setting on your Web browser (usually found in "Internet Options" or "Preferences"). Please note, however, that some of our features and services depend on the use of cookies. Therefore, you will be unable to take advantage of those features and services if you choose not to accept certain cookies.

Certain content, products, services, and tools available on the Sites (and certain enhancements thereto) are dependent upon the collection and use of non-personally identifiable information and may not include an opt-out opportunity unless Personal Information is directly used for such content, product, service or functionality.

How can I access and change my information?

To view, edit or delete the Personal Information you submitted on the Sites during registration, the purchase of a product or service, or elsewhere as described above:

• Consumers: follow the instructions found in the "My Profile" or "Edit Your Profile" area of the Site(s) where you registered or submitted Personal Information. If you would like us to no longer use your Personal Information we may gather from you to market information to you, please send a request to privacy@infiniti-blu.com.
• Professionals: you may edit your information by calling our Customer Care Center at (809) 571-1656. By contacting Customer Care to make such changes, you expressly authorize Customer Care to access your data for the purposes of completing your requested edits, modifications and/or deletions.

Whenever Personal Information about you is stored on our computers, that information is password-protected from unauthorized access or use. In addition, this information is kept on servers that are located behind a firewall.

Since your financial information and certain other Personal Information (i.e., your social security number) is especially sensitive, we take special care to keep it secure. We will only transmit or ask for this information over secure Internet connections, using SSL (Secure Sockets Layer) encryption, the currently accepted standard for online security, and security keys. In addition, we require password authentication from any third parties you've authorized to receive this information. Finally, your social security number, credit card number and financial information are stored on secure, designated servers and access is limited to individuals in departments charged with using such information only in connection with processing your orders for products and services purchased; provided, however, that those orders processed by our partners, marketing allies and service providers that provide the service or product requested may store such information on their servers which are governed by such third party’s privacy policy. While this means you may have to enter this information more than once, we believe the added security is worth the extra effort.

Of course, we appreciate your help in safeguarding the integrity of your own and others' privacy. We hope you'll use common sense whenever you disclose Personal Information over the Internet. Just as importantly, we encourage you to let us know immediately if you suspect that the information you share with us is being used in any way contrary to this Privacy Policy. Finally, unfortunately no data transmission over the Internet or the storage of information on servers can be guaranteed to be 100% secure and while we strive to protect your personal information (as described herein), we cannot guarantee or warrant its complete security. To contact us, please send an email to: webmaster@infiniti-blu.com.

Scope of This Privacy Policy: Outside Links

This Privacy Policy only applies to the Sites. The Sites contain links to sites operated and maintained by third parties over which we have absolutely no control. Please be aware that these sites may collect information about you, and operate according to their own privacy practices that may differ from this Privacy Policy. Remember that once you're outside the Sites, any information you submit is outside of our control. Certain expressly identified portions of this Privacy Policy apply only to consumers or Professionals.

Effective Date and Modifications

This Privacy Policy is effective as of the date first written above and may be updated and modified from time to time by us in our sole discretion. If we choose to update or modify this Privacy Policy, such updated or modified policy shall become effective five (5) business days after its posting on the applicable Site(s). Accordingly, we encourage you to periodically review this Privacy Policy and the Sites in order to keep apprised of our current privacy practices. If you do not agree to any provision of this Privacy Policy, or any update or modification thereto, please do not use the Sites.

Contacting Us

If you have concerns about this Privacy Policy or our privacy practices in general, contact us at:
Email: privacy@infiniti-blu.com